Gregg’s design philosophy aims to create technically sophisticated yet classically styles pieces of jewelry that make skillful use of mixed stone cuts and textures and complimentary color palettes. Gregg has always been able to “value engineer” his designs so that a Gregg Ruth piece typically looks more expensive than its price tag.

A pioneer in the category of Fancy Color Diamonds, the company has recently introduced Yellow and Pink Diamond collections that are notable for their accessible price points which are achieved largely through the use of technically challenging setting techniques.

Price-point Precious Color (under $3000.00 retail) has long been a bestselling category and continues to be an important segment of the company’s new product development. The consistency and quality of the colored stones used in these collections distinguish them from much that is sold in the same category.