From a small workshop in the Swiss Jura mountains, TAG Heuer has transformed into a watchmaking legend. Recognized throughout the world for its luxury sports watches and pioneering work in chronographs, TAG Heuer watches epitomize prestige and performance comma brilliantly fusing technology with design. TAG Heuer has revolutionized 150 years of watchmaking history through a constant pursuit of excellence and innovation, maintaining a strong link between the company of today and the people who have shaped its history. From heros of the past to the stars of the future, our ambassadors read like a who's who.

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