ALL ABOUT DIAMONDS
Our position as an important international jeweler enables us to have access to the finest diamonds the world has to offer at the best values available. At CD Peacock, you are always assured of the fairest price and the finest value in a quality diamond. Our diamonds are graded against the strictest standards in the industry. We are committed to giving every customer an honest value every day.
DIAMOND SHAPE
Diamond shape refers to the external geometric appearance of a diamond.
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ROUND
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PRINCESS
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CUSHION
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EMERALD
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RADIANT
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OVAL
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PEAR
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MARQUISE
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ASSCHER
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HEART
HOW GIA GRADES
YOUR DIAMOND
Every diamond is unique, yet all diamonds share certain features that allow us to compare and evaluate them. These features are called the 4Cs: Color, Clarity, Cut and Carat Weight. The GIA developed the 4Cs and the International Diamond Grading System™, the standard used around the globe. Every GIA grading report accompanying a diamond contains these key assessments and more to help you buy with confidence.
COLOR
The GIA Color Scale extends from D (colorless) to Z (light yellow or brown). Although many people think of gem quality diamonds as colorless, truly colorless diamonds are actually very rare. Most diamonds used in jewelry are nearly colorless with tints of yellow or brown.
D
H
N
Z
CLARITY
The GIA Clarity Scale spans eleven clarity grades ranging from Flawless to I3. These internal and external characteristics are a by-product of a diamond’s natural formation under intense heat and pressure and help gemologists separate natural diamonds from synthetics and simulants, and identify individual stones.
VVS2
VS2
SI2
I2
CUT
The GIA Cut Scale ranges from Excellent to Poor. A polished diamond’s magnificent display is made up of three attributes: brightness (white light reflecting from the surface and interior of a diamond), fire (the ‘flares’ of color emitted from a diamond), scintillation (the pattern of light and dark areas and the sparkle you see when the diamond, the light, or the observer moves).
CARAT WEIGHT
One carat equals 200 milligrams in weight. For diamonds under one carat, each carat is divided into 100 points-similar to pennies in a dollar.
0.75 ct. = 75 points
0.5 ct. = 50 points
CUSTOM BRIDAL
DESIGN SERVICE
CD Peacock offers three types of custom bridal design services:
CURATED
ONCE & FOR ALL
A Sales Professional and certified Bridal Ambassador will work with you to curate the perfect ring at the perfect price. You’ll browse inspirational images and receive a complimentary same day rendering of your design.
* additional design renderings will cost $200 per design
CREATED
ONE OF A KIND
Our in-house custom design professional will work with you from conceptualization to creation. This truly unique piece will serve as a legacy of love that will be treasured for generations to come.
* a $2,500 (non-refundable) retainer fee is collected in advance and will be credited toward your purchase
COUTURE
ONCE IN A LIFETIME
A service unlike any other, CD Peacock will take you onsite (NYC or LA) to personally witness the design and production of your highest expression of love. You’ll have direct access to the world’s jewelry artisans who will craft, just for you, a true couture piece of jewelry.
* a $10,000 initial retainer fee will be credited toward your purchase
